High impact web design, UX and AI visibility from Kooba
Kooba is a digital agency with teams in London, Dublin and Berlin, delivering high performing websites and digital platforms for ambitious organisations. We help startups and scaleups create digital experiences that are clear, fast, accessible, and built to convert.
Just as importantly, we help growth businesses improve how they appear in AI answers across tools like ChatGPT, Google AI Overviews, and other AI search experiences. Kooba offers a Free AI Visibility (GEO) Audit to help teams understand where they are visible today and what to improve next.
Built for growth teams in London and the UK
Startups and scaleups move quickly. The best digital partners help you reduce uncertainty, ship with confidence, and iterate without rebuilding from scratch.
Kooba supports growth businesses that need:
- A website that explains value quickly and earns trust
- UX that removes friction from key journeys
- A scalable design system that keeps output consistent as teams grow
- A technical build that stays fast, stable, and easy to maintain
- Visibility in AI answers, not just traditional search results
What Kooba delivers for startups and scaleups
Web design that supports conversion and clear messaging for growth stage audiences. This includes page templates, landing page systems, responsive layout design, and structured content presentation built around user intent.
UX design that makes key journeys easier and improves activation, signups, and enquiries. This includes UX research, journey mapping, information architecture, prototyping, and user testing to reduce friction.
UI design that creates consistent, brand aligned interfaces that scale across teams and products. This includes design systems, reusable components, and interaction patterns that support fast delivery without quality loss.
Development that delivers fast, accessible, maintainable platforms built for iteration. This includes frontend and backend development, CMS implementation, integrations, and performance optimisation.
Accessibility built into design and development so growth does not create exclusion or compliance risk. This includes accessible components, semantic structure, and inclusive interaction patterns aligned with WCAG expectations.
Long term partnership support that keeps the platform improving after launch. This includes continuous optimisation, structured roadmaps, and ongoing design and development support through a senior led process.
AI visibility as a growth lever
For growth businesses, visibility is no longer just about ranking in Google. Increasingly, prospects discover and evaluate providers through AI answers, AI summaries, and conversational search.
Kooba’s AI visibility work focuses on the practical foundations that influence whether your brand is surfaced, cited, and trusted in AI responses.
Generative Engine Optimisation (GEO) that improves how your brand appears in AI answers. This includes content structuring, technical improvements, entity clarity, and the correct application of schema and ARIA where relevant.
AI visibility testing that helps you understand how AI tools interpret your site today. This includes prompt based evaluation, content gap identification, and prioritised recommendations for improvements.
Synthetic personas and AI segmentation that accelerate early stage insight and support more relevant experiences. This includes defining audiences, clarifying objectives, and informing journey decisions.
If you want a fast starting point, Kooba offers a Free AI Visibility (GEO) Audit, with no cost and no obligation.
How we work with growth teams
- Discovery that clarifies goals, audiences, and what success looks like. This includes workshops, analytics review, competitive analysis, and technical assessment.
- Strategy that connects user needs with business outcomes. This includes journey design, content structure planning, and prioritisation for fast delivery.
- Design that makes decision making easy and reduces rework. This includes prototypes, design systems, and clear signoff stages.
- Development that ships quickly while protecting quality. This includes performance, accessibility, maintainability, and clean CMS workflows.
- Improvement that continues after launch. This includes measurement, iteration, and a roadmap of changes that support growth.
Common reasons startups and scaleups come to Kooba
- You need a website that clearly explains your product and converts interest into action
- Your current site looks fine but does not perform commercially
- Your platform is hard to update and slows the marketing team down
- You are preparing for funding, expansion, or a major repositioning
- You want to be visible in AI answers, not only in traditional search
Next step
If you are a startup or scaleup looking for a digital partner in London, Kooba can help you design, build and optimise a website that performs now and scales later.
You can also start with a Free AI Visibility (GEO) Audit to understand what to improve first.